Yoast SEO

Description

Yoast SEO: the #1 WordPress SEO plugin

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew and Hungarian.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Screenshots

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Example of the SEO analysis functionality.
  • Example of the readability analysis functionality.
  • Overview of site-wide SEO problems and possible improvements.
  • Control over which features you want to use.
  • Easily import SEO data from other SEO plugins like All In One SEO pack, HeadSpace2 SEO and wpSEO.de.

Installation

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Search for ‘Yoast SEO’;
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.

INSTALL YOAST SEO MANUALLY

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Go to ‘after activation’ below.

AFTER ACTIVATION

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. You’re done!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out or knowledge base at kb.yoast.com.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Read more on how to get support

I have a different question than listed here

Your question has most likely been answered on our knowledge base: kb.yoast.com.

Reviews

Rêbendan 20, 2021
Cannot detect images or internal links on Divi Blurb or Image modules. However this might be a problem with Divi, Divi just says they are already working on the issue. Only allows 1 key phrase per page unless you pay for premium.
Rêbendan 20, 2021
This add-on was not coded with big sites in mind. It will load your server until it is unable to respond, with no information providing you. If they decide to add proper optimization information, it can be used.
Rêbendan 16, 2021
以前用all in one seo,现在它更优秀! all in one seo现在做得有点恶心用户了,不然它作为鼻祖,Yoast SEO很难跟得上。 现在反倒Yoast SEO更加优秀了。
Rêbendan 15, 2021
There are newcomers here and there but this plugin has been the best one for a decade or so now. We are constantly testing different options, all nice and interesting but what the Yoast team has provided for the community is unrivaled. It's free, user-friendly and it works
Rêbendan 14, 2021
I use Yoast for my own sites, but also for my work as a copywriter for clients. Yoast allows me to tweak new copy for keyword optimisation on test pages before I submit my proposal to my clients. Chances are they will use WP with Yoast for their own sites, and they are always pleased to find that my copy scores 'bigly' on the SEO criteria. Thank you, Joost, for Yoast.
Read all 27,303 reviews

Contributors & Developers

“Yoast SEO” is open source software. The following people have contributed to this plugin.

Contributors

“Yoast SEO” has been translated into 50 locales. Thank you to the translators for their contributions.

Translate “Yoast SEO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

15.6.2

Release Date: January 12th, 2021

Bugfixes:

  • Fixes a bug where notifications in the notification center would not be dismissible on sites using FastCGI.

15.6.1

Release Date: January 12th, 2021

Bugfixes:

  • Fixes a bug where the estimated reading time would not be shown when posts that were created before Yoast SEO 15.6 were shared on Slack.

Other:

  • Adjusts the default words per minute for the estimated reading time from 250 words per minute to 200 words per minute.

15.6

Release Date: January 12th, 2021

Say hi to Yoast SEO 15.6! In the latest version of Yoast SEO, you’ll find a number of bug fixes and performance enhancements. Happy updating! Read more about what’s new in Yoast SEO 15.6 in our release post!

Enhancements:

  • Improves keyphrase recognition in Norwegian by filtering out function words such as ‘tredje’, ‘deres’ and ‘noen’.
  • Improves the performance of the taxonomy sitemap generation. Props to mikeyarce.
  • Adds the Tag, Category and Primary Category snippet variables in the Google preview of our Elementor integration.
  • Adds advanced snippet variables to the Google preview of our Elementor integration.
  • Ensures that there’s always a meta description for Web Stories. Props to swissspidy.
  • Extends the plugin conflict list.

Bugfixes:

  • Fixes a bug where the non-indexable custom post types elementor_library and oembed_cache would be saved to the indexable table.
  • Fixes a bug where the SEMrush modal would trigger errors and wouldn’t display a chart when all the Trend values were zero.
  • Fixes a bug where very large WordPress installations would experience time-outs because the database would be overloaded with duplicate indexable IDs.
  • Fixes a bug where the social preview placeholders and info text would not be translatable.

Other:

  • Deprecates the WPSEO_Validator class because it was not used anymore. Props to rafaelbernard.
  • Fixes the URL to the Travis badge on our open source GitHub repository. Props to rodrigoprime.
  • Makes the integration with Web Stories for WordPress more robust. Props to swissspidy.

15.5

Release Date: December 15th, 2020

Out now: Yoast SEO 15.5! You can easily check if you are doing a great job in terms of the readability of your text when writing in Hungarian! Yoast SEO helps you produce a powerful piece of content that’s easy to read. It also gives you feedback on what to improve! Read more about what’s new in Yoast SEO 15.5 in our release post!

Enhancements:

  • Improves and expands Hungarian language support:
    • Improves keyphrase recognition and internal linking by filtering function words such as ‘harmadik’, ‘tiétek’, and ‘valaki’.
    • Improves the transition words assessment.
    • Adds the passive voice assessment.
    • Adds the consecutive sentences assessment to ensure variety in a text.
  • Removes the Open Graph and Twitter author metadata on pages and other non-post post types.
  • Adds breadcrumb Schema to the homepage.

Bugfixes:

  • Fixes a bug where network-wide settings about the Enhanced Slack Sharing feature would not be saved.
  • Fixes a bug where translations on the Search Appearance pages would be missing.
  • Fixes a bug where subsites in a multisite network could have an enabled feature toggle for the Usage tracking feature, even though subsites never send tracking data.
  • Fixes a bug where the Yoast SEO dashboard widget would still fetch data even when the dashboard itself was hidden.
  • Fixes a bug where the TinyMCE editor on term edit pages would not load correctly when using WordPress 5.6.

Other:

  • Removes support for the Facebook App ID, as Facebook has indicated this feature is deprecated on their side.
  • Adds a notification that tells the user to install and activate the Yoast SEO Multilingual plugin when the WPML plugin is installed and activated.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.